LibGuides: Library Resources: Marketing: Brand/Product Information

Databases

These databases include information on different brands and products:

ABI/INFORM Global
A comprehensive business databases offering the latest business and financial information for researchers at all levels. It includes in-depth coverage from thousands of publications, most of them in full-text. Users can find out about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape.
Gale Business Insights
Business Insights provides access to over 4,000 full-text publications including newspapers, trade journals, magazines, and peer-reviewed academic journals. Explore over 1,057 industries with industry reports, competitive landscapes, Plunkett Reports, case studies and more. Explore countries and territories by their top industries and the companies based there, along with relevant articles like news, magazine articles, and more.
To find the market share of a particular brand/product/company follow these steps:
• From the homepage, search for the brand/product/company.
• Filter your search results to Market Share Reports.
• You'll get a list, arranged chronologically, of every Market Share Reporter report that includes the brand/product/company that you searched.
Business Source Complete
Contains videos from the Harvard Business School Faculty Seminar Series.Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
Passport
This database includes 8 million exportable business statistics, about 18,000 reports, research on more than 200 national markets, emerging trends, and easy to use powerful data analysis functions. It permits industry, country, and consumer group searches. Advanced searching allows users to select a company or brand and then limit by packaging and package closure. It also includes spotlights and latest research. It is compiled by and the user interface is provided by Euromonitor International.
Mintel Academic
Formerly Mintel Reports, this database offers international market research reports covering US, EU & UK marketplaces. Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Each report includes an introduction, abbreviations, executive summary, market drivers, market size & trends, market segmentation, supply structure, advertising & promotion, retail distribution, the consumer and future & forecast. There are three types of reports: consumer, life style and travel. Each report provides news updates and related reports.

Library Resources: Marketing

Databases

Websites