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Library Resources: Marketing: Brand/Product Information
Business database, offering the latest business and financial information.
Users can find out about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape. Includes thousands, full text, business journals, newspapers, trade publications, reports.
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays from Gale's core business collection. Case studies, scholarly journals, and business news for deep research coverage of global economies.
To find the market share of a particular brand/product/company, which is a common question received at the ref desk from marketing students, follow these steps:
• From the homepage, hover cursor over Industries tab.
• Select Market Share Reports.
• Type name of brand/product/company into "Search Within Results" box and press enter.
• You'll get a list, arranged chronologically, of every Market Share Reporter report that includes the brand/product/company that you searched.
We still get the print version, which comes out annually, of Market Share Reporter.
Contains videos from the Harvard Business School Faculty Seminar Series.Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.
This database includes 8 million exportable business statistics, about 18,000 reports, research on more than 200 national markets, emerging trends, and easy to use powerful data analysis functions. It permits industry, country, and consumer group searches. Advanced searching allows users to select a company or brand and then limit by packaging and package closure. It also includes spotlights and latest research. It is compiled by and the user interface is provided by Euromonitor International.
Formerly Mintel Reports, this database offers international market research reports covering US, EU & UK marketplaces. Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Each report includes an introduction, abbreviations, executive summary, market drivers, market size & trends, market segmentation, supply structure, advertising & promotion, retail distribution, the consumer and future & forecast. There are three types of reports: consumer, life style and travel. Each report provides news updates and related reports.
This database provides comprehensive data on the uses of various consumer products. The studies include demographic information on the persons surveyed, their use of consumer products, and their use of various forms of advertising, including television, radio, and print media.