Library Resources: Marketing: Demographics

From population and Census data to housing expenditures, users of DemographicsNow will have access to demographic information including income, housing, race, age, education, retail spending, consumer expenditures, businesses and more.

Features statistical data series created from more than 400,000 government and non-government datasets, covering popular topics of research interest for U.S. states, counties, cities, metropolitan areas, and ZIP codes

The standard source for the quantitative facts of American history.

University Reporter is a database that lists the results (data) of surveys conducted with American consumers. Consumers are asked about their usage of different brands/products and their media preferences. Survey results also include demographic information about these consumers.

You have to register first in order to be able to access this database. Click on the link above and you'll be given instructions on the registration process.

See page six of this tutorial on how to read a report: