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Company Research: Industry Information

Industry Research

An important component of company research is understanding the industry or industries in which the company operates.

 Market share is the percentage of the total market (or industry) sales made by one firm. Market share can be reflected as either a percentage of sales dollars, a percentage of units sold, or a percentage of customers. Percentage of sales dollars is the most common reference.

The market share for particular brands/products can be found in the database Gale: Business Insights. Once in the database, search by industry to locate the associated industry profile. Scroll to industry articles section and select Market Share / Rankings.


The following databases and websites provide information on different industries.