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Company Research: Industry Information

Industry Research

An important component of company research is understanding the industry or industries in which the company operates.

Industry Research

The following databases and websites provide information on different industries.

 Market share is the percentage of the total market (or industry) sales made by one firm. Market share can be reflected as either a percentage of sales dollars, a percentage of units sold, or a percentage of customers. Percentage of sales dollars is the most common reference.

The market share for particular brands/products can be found in the database Business Insights: Global. Once in the database, hover your cursor over the Industries tab and click on Market Share Reports:

Type the name of your brand/product into the search box and hit search/enter: