It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays from Gale's core business collection. Case studies, scholarly journals, and business news for deep research coverage of global economies.
To find the market share of a particular brand/product/company, which is a common question received at the ref desk from marketing students, follow these steps:
• From the homepage, hover cursor over Industries tab.
• Select Market Share Reports.
• Type name of brand/product/company into "Search Within Results" box and press enter.
• You'll get a list, arranged chronologically, of every Market Share Reporter report that includes the brand/product/company that you searched.
We still get the print version, which comes out annually, of Market Share Reporter.
