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Marketing 330 Research Assignment

DemographicsNow and Mintel Research Guide

Electronic Resources & Acquisitions Librarian

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Katy Tucker
Room: 210 McDonald Library


Welcome! This guide will introduce you to conducting marketing research in two library databases, DemographicsNow and Mintel Academic.

DemographicsNow provides demographic and lifestyle information for people in any location in the United States, with options to look at the entire U.S. or a specific area such as a city, zip code, or county. You can also use DemographicsNow to create a business list by location based on selected parameters. The tabs on the left will show you how to select a location, use the maps, retrieve reports, and create a list of businesses by type.

Mintel Academic provides market research reports in many business to consumer categories. The tabs on the left will show you how to locate reports in Mintel and how to use Mintel's reports and databooks.

If you need help using either resource, my contact information is listed on the left.