LibGuides: Marketing 330 Research Assignment: Mintel Academic

Login to Mintel Academic

Mintel Academic This link opens in a new window
Formerly Mintel Reports, this database offers international market research reports covering US, EU & UK marketplaces. Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Each report includes an introduction, abbreviations, executive summary, market drivers, market size & trends, market segmentation, supply structure, advertising & promotion, retail distribution, the consumer and future & forecast.

The following video provides a quick overview of the Mintel Academic database and shows how to search for reports.

This video goes over how to use and navigate a report in Mintel.

View the following video to learn more about using a databook in Mintel.

Lastname, F. M. (Year). Title of report. Mintel. Retrieved Month Date, Year, from Mintel Academic database.

Example:

Scott, M. (2023). Food packaging trends - US - 2023. Mintel. Retrieved August 7, 2023, from Mintel Academic database.