Marketing 370 TQL Secondary Research

The following resources will be helpful for assessing population growth and decline across the United States:

See also specific county and city websites to ascertain labor laws that may apply at the city or county level.

Use Passport to learn more about gen z workers. This resource also includes some data on U.S. cities.

To access consumer reports, select the Consumers Tab, and then select the Lifestyles Tab. From the Explore Analysis box, select Lifestyles. For type of analysis, select Country Report and select Lifestyles for Category. For location, select USA. This will retrieve a list of country reports.

The following country reports include consumer and city data:

• The U.S.: Consumer Consumer Profile
• Consumer Values and Behaviour in the USA
• Consumer Lifestyles in the USA

For information on cities, see the Passport briefing, "Top Consumer Cities 2021: Where to Look for Opportunities?." Search for the briefing by title to access this resource.

Use Mintel Reports to learn more about gen z workers and how to engage with this cohort. Search for the following reports by title to access them.

Recommended Reports:

• Marketing to Gen Z - US - 2023
• Student Lifestyles -  US - 2022
• Digital Advertising - US - 2023  

Each report includes a databook which shows Mintel's survey research for the selected report. Use databooks to find information on specific demographic trends.

For additional guidance on using Mintel, see the Mintel Academic research guide.