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DemographicsNow Research Guide


Welcome! This guide will introduce you to conducting marketing research in the library database, DemographicsNow.

DemographicsNow provides demographic and lifestyle information for people in any location in the United States, with options to look at the entire U.S. or a specific area such as a city, zip code, or county. You can also use DemographicsNow to create a business list by location based on selected parameters. The tabs on the left will show you how to select a location, use the maps, retrieve reports, and create a list of businesses by type.

If you need help using this resource, my contact information is listed on the left.