A few journals are devoted to this topic while articles are found in a variety of journals.
Many great articles can be found about storytelling in business, education, public speaking and more.
Jackl, Jennifer. Journal of social and personal relationships Volume: 35 Issue 2 (2018)
Are there any rules to telling a story to a particular audience?
Guber, Peter. Psychology Today Volume: 44 Issue 2 (2011)
Here's what you need to know to tell a killer tale.
Driessnack, Martha. Journal of Family Nursing Volume: 23 Issue 4 (2017)
This article emphasizes the importance of family stories, or intergenerational narratives, and their health benefits across the lifespan.
Smart, Karl. Business and Professional Communication Quarterly Volume: 81 Issue 2 (2018)
This article demonstrates and reinforces the role that well-told stories play in the success of the job-search process.