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ENTR 611 - New Venture Creation: Company Information
This LibGuide contains information about resources available that will help you with your research.
Business database, offering the latest business and financial information.
Users can find out about business conditions, management techniques, business trends, management practice and theory, corporate strategy and tactics, and competitive landscape. Includes thousands, full text, business journals, newspapers, trade publications, reports.
Detailed company and industry profiles including SWOT reports, market share reports, and financial reports. Thousands of company histories and industry essays from Gale's core business collection. Case studies, scholarly journals, and business news for deep research coverage of global economies.
To find the market share of a particular brand/product/company, which is a common question received at the ref desk from marketing students, follow these steps:
• From the homepage, hover cursor over Industries tab.
• Select Market Share Reports.
• Type name of brand/product/company into "Search Within Results" box and press enter.
• You'll get a list, arranged chronologically, of every Market Share Reporter report that includes the brand/product/company that you searched.
We still get the print version, which comes out annually, of Market Share Reporter.
Contains videos from the Harvard Business School Faculty Seminar Series.Business Source Complete is the world's definitive scholarly business database, providing the leading collection of bibliographic and full text content. As part of the comprehensive coverage offered by this database, indexing and abstracts for the most important scholarly business journals back as far as 1886 are included. In addition, searchable cited references are provided for more than 1,300 journals.