Mintel Academic This link opens in a new windowFormerly Mintel Reports, this database offers international market research reports covering US, EU & UK marketplaces. Each report combines data & analysis of the competitive landscape, market share analysis and consumer profiles. Complex demographic issues are broken into easy-to-understand sections, explaining consumer behavior and demonstrating the structure of the market. Each report includes an introduction, abbreviations, executive summary, market drivers, market size & trends, market segmentation, supply structure, advertising & promotion, retail distribution, the consumer and future & forecast. There are three types of reports: consumer, life style and travel. Each report provides news updates and related reports.